The developer approached our agency to promote a new business-class residential complex in Kyrgyzstan.
The main goals of the collaboration were:
The project is a modern gated residential complex on the outskirts of Bishkek that combines the comfort of city living with the benefits of a suburban setting. The complex features a secure territory, low-rise buildings, landscaped public spaces, modern infrastructure, sports and children’s playgrounds, a private fitness center, swimming pools, underground parking, and professional resident services.
Our task was to develop an effective advertising strategy, test different audience segments and creative approaches, and identify the most high-performing ad combinations to ensure a stable flow of quality inquiries.
Of these, 12 ad campaigns consistently delivered strong results over several months.
In the course of our work, we identified four key segments:
In our ad creatives, we focused on:
We chose Meta Ads (Facebook and Instagram) as the primary advertising platform.
The main campaign format was Lead Ads with Meta’s built-in lead form.
This approach minimized the user journey to submitting an inquiry without requiring them to visit the website, which positively impacted conversion rates and cost per lead (CPL).
Over the course of the collaboration, 75 ad campaigns were launched and dozens of hypotheses were tested.
The main focus was placed on video ads.
We continuously tested:
Result: video creatives generated the highest number of inquiries at the lowest cost per lead.
We ran ads focused on:
Result: this messaging consistently attracted high-quality inquiries.
Separate ad campaigns were launched targeting investors.
Result: we successfully attracted a new segment of potential buyers.
We tested ads that stated the full apartment price upfront.
Result: this approach helped filter out non-target audiences before they submitted an inquiry and improved overall lead quality.
Separate ad campaigns were launched for:
Due to the limited audience size, we regularly:
This helped avoid audience ad fatigue and maintain a stable cost per lead throughout the entire promotion period.
The results of the ad campaigns were most influenced by systematic creative testing, regular updates to ad materials, and continuous optimization of the advertising strategy.
This is what allowed us to build a stable inquiry generation system for the developer and maintain high ad campaign performance throughout the entire partnership period.
We have an offer for you – a 30-minute marketing strategy session with a marketing expert from the Adart agency, where you:
