How to get a client for an apartment worth $400,000 in 7 days with a budget of $250?
01. Description
About the client
In August 2022, a broker approached us with the task of obtaining leads for the purchase of the real estate. He already had a successful track record of launching ad campaigns in 2020.
Tasks
Since the broker perfectly understood its target audience, we were tasked with getting the maximum number of targeted applications from African countries.
Solution
The client was primarily interested in targeted messages from
Zimbabwe and Malawi
Most of the appeals were brought by an offer related to obtaining a residence permit by investing in primary real estate. Used the following interests:
- Real estate investment
- ROI
- Age 28 and over
Result
02. Experience
secret of such
a quick deal
The broker, before launching advertising campaigns, planned a business trip to these countries. And upon receipt of all the leads, the broker, after consulting the client, immediately offered the client personal meetings.
Overall, this approach to sales increases the likelihood of a deal and reduces the customer’s decision cycle.
Now, the main problem with advertising Dubai real estate to other countries is that people may be interested, but they cannot quickly fly in and make a deal for various reasons. Our broker has changed the rules of the game. Instead of waiting for clients, I just bought tickets and in 2 days, locally, held meetings and closed the client. We can assume that without this trip and a personal meeting, the deal would not have happened or it would have been postponed indefinitely.
For a broker, this approach is practiced all the time, and it makes sense since the costs of marketing and travel are more than paid off by closed deals.
Plan your trip ahead
of time
Prepare advertising campaigns for the cities where you plan to stay.
Run ads 2-3 weeks before the visit date.
When calling, qualify the client and immediately make an appointment in person
8 clients agreed to a personal meeting and the broker received a 2% reservation for an apartment worth $400,000
03. Advertising
and contextual advertising
It was launched to attract subscribers and warm up audience loyalty. Based on marketing analysis, creatives, and text were created for each advertising campaign.
Throughout the promotion, daily analysis was carried out to reduce the cost of incoming applications.
Reduced the cost of 1 lead by 270%.
04. REPORT
We have an offer for you – a 30-minute marketing strategy session with a marketing expert from the Adart agency, where you:
- Learn how to attract targeted leads to buy real estate.
- What advertising sources bring sales.
- What advertising messages are effective.
- What other non-standard approaches are there in advertising and selling real estate.