Ridnyi Dim Residential Complex is a modern comfort-class apartment development located in a quiet area of central Cherkasy. The project offers well-designed infrastructure, recreational areas, children’s and sports playgrounds, as well as apartments featuring individual heating systems and energy-efficient windows.
After achieving strong results with Facebook and Instagram advertising, the client — Budservice, a real estate developer based in Cherkasy — approached us to launch Google Ads campaigns for the Ridnyi Dim residential complex.
Project Goal
Maintain a steady flow of high-quality leads while achieving sustainable conversion growth with an optimized advertising budget.
Results Achieved in 6 Months
To achieve these results, we:
Over the course of the campaign, we tested 25 advertising campaigns.
The campaigns that delivered the strongest performance and successfully passed the optimization phase remained active throughout the final four months of the project.
Initial Target Area:
Cherkasy
Expanded Coverage:
Cherkasy Region
Platform: Google Ads
Campaigns:
At the beginning of the project, our primary objective was to improve traffic quality and establish accurate data collection for future campaign optimization.
At the beginning of the project, our primary objective was to improve traffic quality and ensure accurate data collection for further campaign optimization.
We hypothesized that by refining the keyword strategy, improving ad relevance, and implementing accurate conversion tracking, we could significantly increase campaign performance without substantially increasing the advertising budget.
Ad Optimization (CTR & Relevance)
Result: Increased CTR and improved overall engagement with the ads.
Keyword Optimization
Result: Reduced irrelevant traffic while improving overall campaign quality.
Over the course of six months, we generated 202 leads at an average cost of $11.1 per lead.
54% of those leads were qualified, directly contributing to the sale of 7 apartments.
Top-Performing Creatives for Performance Max Campaigns
This project demonstrated that Google Ads can serve as a stable and predictable lead generation channel, even within a relatively narrow geographic market, provided that campaigns are properly structured and supported by accurate data.
The key results were achieved not by aggressively increasing the advertising budget, but by improving campaign precision and overall advertising quality.
Careful keyword management, the elimination of irrelevant search queries, and strong alignment between keywords and ad copy significantly improved both traffic relevance and lead quality.
The strategy focused on capturing high-intent users, resulting in a strong 5.11% CTR and a consistent flow of leads without audience fatigue.
Accurate conversion tracking and proper conversion segmentation enabled Google Ads’ algorithms to optimize not only for lead volume but also for lead quality.
As a result, 54% of the 202 generated leads were qualified leads.
The addition of Performance Max campaigns complemented the search campaigns by expanding top-of-funnel reach without increasing the average cost per click ($0.16). Geographic expansion also allowed the campaign to scale while maintaining performance efficiency.
Within six months, we built a predictable and scalable lead generation system with sustainable acquisition economics.
$11.1 per lead and $20.6 per qualified lead represent strong performance metrics for the real estate market.
This Case Confirms That:
Google Ads delivers the best results when campaign optimization is driven by user intent, data accuracy, and machine learning algorithms, rather than one-time optimizations.
This approach enables businesses to scale lead generation without sacrificing lead quality while maintaining a stable return on advertising investment.
We have an offer for you – a 30-minute marketing strategy session with a marketing expert from the Adart agency, where you:
