- Year of foundation: 2022
- Geography: UAE
- Start of cooperation: March 2022
- End of cooperation: keep working
The task for the Adart team was set as follows – to get the maximum number of potential applications for the purchase of real estate in the UAE. The starting price for apartments started from $300,000
Since the agency was just entering the UAE market and the sales department was just being formed, the company did not have a website yet. The current purchase requests came from the current customer base in Ukraine.
Outcome: It was necessary to launch the process of lead generation for real estate in Dubai as soon as possible.
Since real estate ads fall under the “special category of ads” – Meta does not allow us to choose the age and gender of the target audience 🙁. Therefore, the impressions were for men and women from 18 to 65+.
Interests were chosen as follows – real estate investment, investment strategies and return on investment.
Also, several more real estate objects were added to the work and the structure of advertising campaigns was changed. We brought all countries into one group and divided creatives by user profile language. That is, those who have English selected by default on Facebook Instagram saw creatives in English, those who have Russian – therefore, in Russian.
The idea of bringing all the countries together was to enable Facebook to search for the “right people” in the “right countries” and get the coveted 50 applications per week from one advertising group.
This hypothesis has been successfully fulfilled. Get 55 conversions for $21 in the first week.
Sales department indicators:
No closed deals yet
According to the head of the sales department, out of 70 interested parties, they plan to close at least 3 deals for sale in the next 3 months (there are already agreements for a live meeting in Dubai).
Intermediate results satisfy the client.
After receiving data for the first periods of work and feedback from the sales department, new hypotheses for advertising campaigns were adopted. The main KPI for our team was the price for a quality lead, that is, a lead who is really interested in acquiring real estate.
The main geography that was used to display ads was Nigeria, France, South Africa, Malawi, Zimbabwe, Dubai, and Saudi Arabia.
The proposals were as follows. We launched new banner options to test our hypotheses. The main messages were: Investments, Projects and proposals, Golden visa, Top 5 objects for investment, and Villas in Dubai.
To improve lead quality metrics, we’ve added additional questions to the lead form, and we’ve also started using the quiz form via a separate page: