Clients for a real estate agency in Turkey with Facebook and Instagram

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The overview

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Real estate agency in Turkey
  • Year of foundation: 2021
  • Geography: Turkey
  • Start of cooperation: May 2022
  • End of cooperation: keep working
In May 2022, an elite real estate agency contacted us. The request is standard – to get contacts of potential clients for the purchase of real estate in Turkey. Prices started from $100.000, real estate was sold in Alanya and Istanbul.
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Tasks

Since the founder of the agency has been working with real estate for a long time, he had a clear understanding of the target audience and geography. Introductory information from the client greatly helps to achieve better results and correctly form a promotion strategy.

The task was set as follows – to receive targeted appeals from the Russian-speaking population and the countries of the Middle East, as well as English-speaking leads from other specific countries.

Solution

Geography

The client was primarily interested in targeted appeals from the CIS countries, Russian speakers in Istanbul, and English speakers from Kuwait.

Targeting

For the ad group in Istanbul, we left the ad group without targeting, since the volume of the audience did not allow us to segment the audience. For all other advertising campaigns, the following interests were used:
  • Real estate
  • Real estate investment
  • ROI

Offers

We formed 2 hypotheses for targeting:
  • Selling in the forehead
  • Selling Property Through Turkish Citizenship
Below are examples of creatives:
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June results

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0 %
Execution of the lead plan
20 %
Budget overrun
56 $
Average cost per lead

Marketing Metrics:

  • Applications- 221
  • Average cost per lead – 12,5 $
  • Advertising budget – 2762 $

Sales department indicator:

  • Number of leads – 221
  • Quality leads – 88 (35%)
We cannot provide sales information at the request of the client (NDA)

New regions and results in the coming months

After receiving good results, the client requested to launch advertising in other regions. At the moment, the task was to receive only English-speaking leads from different countries. The following countries were selected for displaying ads: Iraq, Palestine, Israel, the UK, Ukraine, and Kuwait.

As a result, the following results were obtained for advertising campaigns:

Statistics:

  • Budget spent – $6 234
  • Leads in CRM – 619
  • Qualified leads – 216
  • Conversion to qualification – 35%
  • Сost of a qualified lead – 10$

Conclusions

Gained a lot of experience in attracting leads from different countries for real estate in Turkey. There is an understanding of how to attract target customers and what is important in advertising for the Turkish market. There are a number of hypotheses and ideas on how to improve the quality of applications and a number of countries that are worth testing for Meta ads.

Here is a mini-customer review

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We continue to actively work on the project and improve current performance.
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If you liked the approach to marketing and sales, we have suggestions for you.

A 30 minute marketing strategy session with a marketing expert from the Adart agency where you:
  • Learn how to attract targeted leads to buy real estate.
  • What advertising sources bring sales.
  • What advertising messages are effective.
  • What other non-standard approaches are there in advertising and selling real estate.
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