{"id":6258,"date":"2026-07-22T14:30:17","date_gmt":"2026-07-22T14:30:17","guid":{"rendered":"https:\/\/adart.digital\/?post_type=case&#038;p=6258"},"modified":"2026-07-24T15:18:37","modified_gmt":"2026-07-24T15:18:37","slug":"11-1-cost-per-lead-and-54-qualified-leads-an-effective-google-ads-strategy-for-a-real-estate-developer","status":"publish","type":"case","link":"https:\/\/adart.digital\/en\/case\/11-1-cost-per-lead-and-54-qualified-leads-an-effective-google-ads-strategy-for-a-real-estate-developer\/","title":{"rendered":"$11.1 Cost per Lead and 54% Qualified Leads: An Effective Google Ads Strategy for a Real Estate Developer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6258\" class=\"elementor elementor-6258 elementor-6257\" data-elementor-post-type=\"case\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7682f1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7682f1b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9b3f816\" data-id=\"9b3f816\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbd9117 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"bbd9117\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CASE<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36fb4c2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"36fb4c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">$11.1 Cost per Lead and 54% Qualified Leads: An Effective Google Ads Strategy for a Real Estate Developer<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bbad864 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbad864\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b7e9534 elementor-invisible\" data-id=\"b7e9534\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d41c7f4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d41c7f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Project type:<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07215a7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"07215a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Real Estate Developer<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200268b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"200268b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Location:<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df1e41 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7df1e41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ukraine<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92f737d elementor-invisible\" data-id=\"92f737d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:800}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ceb54a4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ceb54a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Status:<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c22046 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6c22046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Active Collaboration<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d29d4ee elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d29d4ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Period:\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0bb80b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e0bb80b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">September 2025 \u2013 February 2026<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c96e1d7 elementor-invisible\" data-id=\"c96e1d7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:1200}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6160da elementor-widget elementor-widget-image\" data-id=\"e6160da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1800\" height=\"1350\" src=\"https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/9f38c61a-a2e3-4a0b-82e3-978915b0c888.png\" class=\"attachment-full size-full wp-image-6286\" alt=\"\" srcset=\"https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/9f38c61a-a2e3-4a0b-82e3-978915b0c888.png 1800w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/9f38c61a-a2e3-4a0b-82e3-978915b0c888-300x225.png 300w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/9f38c61a-a2e3-4a0b-82e3-978915b0c888-1024x768.png 1024w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/9f38c61a-a2e3-4a0b-82e3-978915b0c888-768x576.png 768w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/9f38c61a-a2e3-4a0b-82e3-978915b0c888-1536x1152.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8de03ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8de03ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2159860 elementor-invisible\" data-id=\"2159860\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e35558 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e35558\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8272f6d\" data-id=\"8272f6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4143fc1 elementor-widget elementor-widget-heading\" data-id=\"4143fc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-975f9c4\" data-id=\"975f9c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c5bf5ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5bf5ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5f4e3fa elementor-invisible\" data-id=\"5f4e3fa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28caa6e elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"28caa6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#desc\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">01. Description<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3436f5c elementor-invisible\" data-id=\"3436f5c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68353fb elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"68353fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#design\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">02. Results<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-833ae24 elementor-invisible\" data-id=\"833ae24\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e286de6 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"e286de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#realization\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">03. Realization<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fec2df3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fec2df3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a37b56f elementor-invisible\" data-id=\"a37b56f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72be89d elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"72be89d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#hypotheses\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">04. Hypotheses<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c8afaa0 elementor-invisible\" data-id=\"c8afaa0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a930e99 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"a930e99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#results-1-year\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">05. Results After 6 Months<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8cbedd6 elementor-invisible\" data-id=\"8cbedd6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66046f6 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"66046f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#creatives\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">06. Creatives<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d264ebf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d264ebf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-da6a56e elementor-invisible\" data-id=\"da6a56e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-aad9bd4 elementor-invisible\" data-id=\"aad9bd4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b75a6b1 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"b75a6b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#conclusion\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">07. Conclusion<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7619c54 elementor-invisible\" data-id=\"7619c54\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a12848 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a12848\" data-element_type=\"section\" data-e-type=\"section\" id=\"desc\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ec6ce59 elementor-invisible\" data-id=\"ec6ce59\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e66b330 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e66b330\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-755a54f\" data-id=\"755a54f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78f20c1 elementor-widget elementor-widget-heading\" data-id=\"78f20c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01. Description<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59cedf3\" data-id=\"59cedf3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52918fa elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"52918fa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ef5d000\" data-id=\"ef5d000\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea25aaa elementor-widget elementor-widget-heading\" data-id=\"ea25aaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About the client<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-56c1449\" data-id=\"56c1449\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f22fdd0 elementor-widget elementor-widget-text-editor\" data-id=\"f22fdd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"630\" data-end=\"950\"><strong data-start=\"630\" data-end=\"664\">Ridnyi Dim Residential Complex<\/strong> is a modern comfort-class apartment development located in a quiet area of central Cherkasy. The project offers well-designed infrastructure, recreational areas, children&#8217;s and sports playgrounds, as well as apartments featuring individual heating systems and energy-efficient windows.<\/p><p data-start=\"952\" data-end=\"1181\">After achieving strong results with Facebook and Instagram advertising, the client \u2014 <strong data-start=\"1037\" data-end=\"1051\">Budservice<\/strong>, a real estate developer based in Cherkasy \u2014 approached us to launch Google Ads campaigns for the Ridnyi Dim residential complex.<\/p><p data-pm-slice=\"1 1 []\"><strong>Project Goal<\/strong><\/p><p data-start=\"1205\" data-end=\"1333\">Maintain a steady flow of high-quality leads while achieving sustainable conversion growth with an optimized advertising budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93d7d38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93d7d38\" data-element_type=\"section\" data-e-type=\"section\" id=\"design\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0e812d8\" data-id=\"0e812d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a802c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a802c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5ace3fe\" data-id=\"5ace3fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e88a16 elementor-widget elementor-widget-heading\" data-id=\"0e88a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02. Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0d0ea5\" data-id=\"f0d0ea5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24205f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"24205f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-28de600\" data-id=\"28de600\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6105e5f elementor-widget elementor-widget-heading\" data-id=\"6105e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6-Month<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-87f6e4a\" data-id=\"87f6e4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-312a3a2 elementor-widget elementor-widget-text-editor\" data-id=\"312a3a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>Results Achieved in 6 Months<\/strong><\/p><ul data-start=\"1396\" data-end=\"1540\"><li data-section-id=\"cot22q\" data-start=\"1396\" data-end=\"1437\">Advertising budget spent: <strong data-start=\"1424\" data-end=\"1437\">$2,251.45<\/strong><\/li><li data-section-id=\"pwryvd\" data-start=\"1438\" data-end=\"1502\">Generated <strong data-start=\"1450\" data-end=\"1471\">202 inbound leads<\/strong> at an average CPL of <strong data-start=\"1493\" data-end=\"1502\">$11.1<\/strong><\/li><li data-section-id=\"45xfo0\" data-start=\"1503\" data-end=\"1540\"><strong data-start=\"1505\" data-end=\"1512\">54%<\/strong> of all leads were qualified<\/li><\/ul><p data-pm-slice=\"1 1 []\"><strong>To achieve these results, we:<\/strong><\/p><ul data-start=\"1581\" data-end=\"1753\"><li data-section-id=\"14efg7s\" data-start=\"1581\" data-end=\"1623\">Optimized keyword targeting and ad copy.<\/li><li data-section-id=\"ql59uz\" data-start=\"1624\" data-end=\"1666\">Configured accurate conversion tracking.<\/li><li data-section-id=\"zvzl3\" data-start=\"1667\" data-end=\"1753\">Built scalable Google Ads campaigns focused on lead quality rather than lead volume.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61ec29 elementor-widget elementor-widget-image\" data-id=\"d61ec29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1864\" height=\"1024\" src=\"https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438-6\u043c-1.png\" class=\"attachment-full size-full wp-image-6262\" alt=\"\" srcset=\"https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438-6\u043c-1.png 1864w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438-6\u043c-1-300x165.png 300w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438-6\u043c-1-1024x563.png 1024w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438-6\u043c-1-768x422.png 768w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438-6\u043c-1-1536x844.png 1536w\" sizes=\"(max-width: 1864px) 100vw, 1864px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c6efe8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c6efe8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3dd2a3\" data-id=\"c3dd2a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-90b92fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90b92fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cba6bdf\" data-id=\"cba6bdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb99931\" data-id=\"cb99931\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56ffa88 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"56ffa88\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-52cc6d8\" data-id=\"52cc6d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8a9d58 elementor-widget elementor-widget-text-editor\" data-id=\"b8a9d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over the course of the campaign, we tested 25 advertising campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4694f elementor-widget elementor-widget-image\" data-id=\"fa4694f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2273\" height=\"940\" src=\"https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/Frame-1171275786-1.png\" class=\"attachment-full size-full wp-image-6265\" alt=\"\" srcset=\"https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/Frame-1171275786-1.png 2273w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/Frame-1171275786-1-300x124.png 300w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/Frame-1171275786-1-1024x423.png 1024w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/Frame-1171275786-1-768x318.png 768w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/Frame-1171275786-1-1536x635.png 1536w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/Frame-1171275786-1-2048x847.png 2048w\" sizes=\"(max-width: 2273px) 100vw, 2273px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c3e3b58 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"c3e3b58\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4da0262\" data-id=\"4da0262\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31081af elementor-widget elementor-widget-text-editor\" data-id=\"31081af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The campaigns that delivered the strongest performance and successfully passed the optimization phase remained active throughout the final <strong data-start=\"244\" data-end=\"259\">four months<\/strong> of the project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf1a73 elementor-widget elementor-widget-image\" data-id=\"6cf1a73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2272\" height=\"311\" src=\"https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/Frame-1171275787-1.png\" class=\"attachment-full size-full wp-image-6268\" alt=\"\" srcset=\"https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/Frame-1171275787-1.png 2272w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/Frame-1171275787-1-300x41.png 300w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/Frame-1171275787-1-1024x140.png 1024w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/Frame-1171275787-1-768x105.png 768w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/Frame-1171275787-1-1536x210.png 1536w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/Frame-1171275787-1-2048x280.png 2048w\" sizes=\"(max-width: 2272px) 100vw, 2272px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e929bdc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e929bdc\" data-element_type=\"section\" data-e-type=\"section\" id=\"realization\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-05d00f0\" data-id=\"05d00f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0204c45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0204c45\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d51a202\" data-id=\"d51a202\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e0db07 elementor-widget elementor-widget-heading\" data-id=\"0e0db07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03. Realization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e21d26\" data-id=\"5e21d26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-477fec0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"477fec0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0e671bc\" data-id=\"0e671bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b00c34 elementor-widget elementor-widget-heading\" data-id=\"1b00c34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Target Geography <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-ddbd6c6\" data-id=\"ddbd6c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64ed414 elementor-widget elementor-widget-text-editor\" data-id=\"64ed414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"90\" data-end=\"125\"><strong data-start=\"90\" data-end=\"114\">Initial Target Area:<\/strong><br data-start=\"114\" data-end=\"117\" \/>Cherkasy<\/p><p data-start=\"127\" data-end=\"167\"><strong data-start=\"127\" data-end=\"149\">Expanded Coverage:<\/strong><br data-start=\"149\" data-end=\"152\" \/>Cherkasy Region<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2feeb79 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"2feeb79\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-85e3a6c\" data-id=\"85e3a6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aee0e3 elementor-widget elementor-widget-heading\" data-id=\"3aee0e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Campaign Type<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-386cb50\" data-id=\"386cb50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-179b242 elementor-widget elementor-widget-text-editor\" data-id=\"179b242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"197\" data-end=\"221\"><strong data-start=\"197\" data-end=\"210\">Platform:<\/strong> Google Ads<\/p><p data-start=\"223\" data-end=\"237\"><strong data-start=\"223\" data-end=\"237\">Campaigns:<\/strong><\/p><ul data-start=\"239\" data-end=\"291\"><li data-section-id=\"18s598h\" data-start=\"239\" data-end=\"263\">Performance Max (PMax)<\/li><li data-section-id=\"1xj7cz4\" data-start=\"264\" data-end=\"291\">Standard Search Campaigns<\/li><\/ul><p data-start=\"293\" data-end=\"451\">At the beginning of the project, our primary objective was to improve traffic quality and establish accurate data collection for future campaign optimization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9eefd5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9eefd5c\" data-element_type=\"section\" data-e-type=\"section\" id=\"hypotheses\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f41129\" data-id=\"6f41129\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-65aed24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65aed24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6dae6ce\" data-id=\"6dae6ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29a7053 elementor-widget elementor-widget-heading\" data-id=\"29a7053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">04. Hypotheses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-34acf6f\" data-id=\"34acf6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-39327ed elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"39327ed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3e75b29\" data-id=\"3e75b29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-7c8ea3f\" data-id=\"7c8ea3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab2b87f elementor-widget elementor-widget-text-editor\" data-id=\"ab2b87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the beginning of the project, our primary objective was to improve traffic quality and ensure accurate data collection for further campaign optimization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a8ce16e elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"a8ce16e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5f7950c\" data-id=\"5f7950c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ec3fae elementor-widget elementor-widget-heading\" data-id=\"3ec3fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hypothesis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-e34409f\" data-id=\"e34409f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf4ea63 elementor-widget elementor-widget-text-editor\" data-id=\"bf4ea63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"238\" data-end=\"473\">We hypothesized that by refining the keyword strategy, improving ad relevance, and implementing accurate conversion tracking, we could significantly increase campaign performance without substantially increasing the advertising budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-df357bf elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"df357bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fdaee2c\" data-id=\"fdaee2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82e4db4 elementor-widget elementor-widget-heading\" data-id=\"82e4db4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What We Implemented<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-c8ac177\" data-id=\"c8ac177\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6f61d0 elementor-widget elementor-widget-text-editor\" data-id=\"c6f61d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>Ad Optimization (CTR &amp; Relevance)<\/strong><\/p><ul data-start=\"551\" data-end=\"801\"><li data-section-id=\"1u3jyxp\" data-start=\"551\" data-end=\"591\">Updated ad headlines and descriptions.<\/li><li data-section-id=\"u0e82m\" data-start=\"592\" data-end=\"657\">Added more relevant messaging tailored to users&#8217; search intent.<\/li><li data-section-id=\"pul8y9\" data-start=\"658\" data-end=\"724\">Placed greater emphasis on the project&#8217;s key value propositions.<\/li><li data-section-id=\"1fj3cq\" data-start=\"725\" data-end=\"801\">Tested multiple ad variations with stronger, conversion-focused messaging.<\/li><\/ul><p data-start=\"803\" data-end=\"874\"><strong data-start=\"803\" data-end=\"814\">Result:<\/strong> Increased CTR and improved overall engagement with the ads.<\/p><p data-pm-slice=\"1 1 []\"><strong>Keyword Optimization<\/strong><\/p><ul data-start=\"911\" data-end=\"1274\"><li data-section-id=\"w673zu\" data-start=\"911\" data-end=\"953\">Conducted a comprehensive keyword audit.<\/li><li data-section-id=\"nav623\" data-start=\"954\" data-end=\"1029\">Switched keywords to phrase match for better control over search traffic.<\/li><li data-section-id=\"12bqkpe\" data-start=\"1030\" data-end=\"1180\">Removed irrelevant and low-quality search queries (for example, searches such as &#8220;buy a small apartment&#8221; and queries restricted by Google policies).<\/li><li data-section-id=\"1mpjded\" data-start=\"1181\" data-end=\"1274\">Improved Keyword Quality Scores by better aligning keywords with ad copy and landing pages.<\/li><\/ul><p data-start=\"1276\" data-end=\"1356\"><strong data-start=\"1276\" data-end=\"1287\">Result:<\/strong> Reduced irrelevant traffic while improving overall campaign quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea62169 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea62169\" data-element_type=\"section\" data-e-type=\"section\" id=\"results-1-year\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71f6dad\" data-id=\"71f6dad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9773ca2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9773ca2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0f0388c\" data-id=\"0f0388c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5f94b9 elementor-widget elementor-widget-heading\" data-id=\"c5f94b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">05. Results After 6 Months<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a9d2a65\" data-id=\"a9d2a65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-513d6ed elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"513d6ed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4a8a873\" data-id=\"4a8a873\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-f8ccb84\" data-id=\"f8ccb84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb494cc elementor-widget elementor-widget-text-editor\" data-id=\"fb494cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"76\" data-end=\"175\">Over the course of six months, we generated <strong data-start=\"120\" data-end=\"133\">202 leads<\/strong> at an average cost of <strong data-start=\"156\" data-end=\"174\">$11.1 per lead<\/strong>.<\/p><p data-start=\"177\" data-end=\"270\"><strong data-start=\"177\" data-end=\"214\">54% of those leads were qualified<\/strong>, directly contributing to the sale of <strong data-start=\"253\" data-end=\"269\">7 apartments<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f7c521 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f7c521\" data-element_type=\"section\" data-e-type=\"section\" id=\"creatives\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39947b6\" data-id=\"39947b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27d9c1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27d9c1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-89b8524\" data-id=\"89b8524\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69e1c40 elementor-widget elementor-widget-heading\" data-id=\"69e1c40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">06. Creatives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-176841a\" data-id=\"176841a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e4d857 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"6e4d857\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-803dc19\" data-id=\"803dc19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-a635f58\" data-id=\"a635f58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b62ee3e elementor-widget elementor-widget-text-editor\" data-id=\"b62ee3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Top-Performing Creatives for Performance Max Campaigns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97ded8 elementor-widget elementor-widget-image\" data-id=\"b97ded8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-01-1200x1200-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-6271\" alt=\"\" srcset=\"https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-01-1200x1200-1-1024x1024.jpg 1024w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-01-1200x1200-1-300x300.jpg 300w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-01-1200x1200-1-150x150.jpg 150w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-01-1200x1200-1-768x768.jpg 768w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-01-1200x1200-1.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e95950 elementor-widget elementor-widget-image\" data-id=\"8e95950\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-02-1200x1200-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-6274\" alt=\"\" srcset=\"https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-02-1200x1200-1-1024x1024.jpg 1024w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-02-1200x1200-1-300x300.jpg 300w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-02-1200x1200-1-150x150.jpg 150w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-02-1200x1200-1-768x768.jpg 768w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-02-1200x1200-1.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a543185 elementor-widget elementor-widget-image\" data-id=\"a543185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-03-1200x1200-1-1024x1024.png\" class=\"attachment-large size-large wp-image-6277\" alt=\"\" srcset=\"https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-03-1200x1200-1-1024x1024.png 1024w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-03-1200x1200-1-300x300.png 300w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-03-1200x1200-1-150x150.png 150w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-03-1200x1200-1-768x768.png 768w, https:\/\/adart.digital\/wp-content\/uploads\/2026\/07\/\u0420\u0456\u0434\u043d\u0438\u0439-\u0434\u0456\u043c-03-1200x1200-1.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38cc439 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38cc439\" data-element_type=\"section\" data-e-type=\"section\" id=\"conclusion\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-694c144\" data-id=\"694c144\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c93201 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c93201\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fa0266\" data-id=\"7fa0266\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca1dc4f elementor-widget elementor-widget-heading\" data-id=\"ca1dc4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">07. Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0b0c8a8\" data-id=\"0b0c8a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-414d1a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"414d1a2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-264d29e\" data-id=\"264d29e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-5498531\" data-id=\"5498531\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d7673 elementor-widget elementor-widget-text-editor\" data-id=\"36d7673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"73\" data-end=\"312\">This project demonstrated that <strong data-start=\"104\" data-end=\"180\">Google Ads can serve as a stable and predictable lead generation channel<\/strong>, even within a relatively narrow geographic market, provided that campaigns are properly structured and supported by accurate data.<\/p><p data-start=\"314\" data-end=\"471\">The key results were achieved <strong data-start=\"344\" data-end=\"401\">not by aggressively increasing the advertising budget<\/strong>, but by improving campaign precision and overall advertising quality.<\/p><p data-start=\"473\" data-end=\"660\">Careful keyword management, the elimination of irrelevant search queries, and strong alignment between keywords and ad copy significantly improved both traffic relevance and lead quality.<\/p><p data-start=\"662\" data-end=\"811\">The strategy focused on capturing <strong data-start=\"696\" data-end=\"717\">high-intent users<\/strong>, resulting in a strong <strong data-start=\"741\" data-end=\"754\">5.11% CTR<\/strong> and a consistent flow of leads without audience fatigue.<\/p><p data-start=\"813\" data-end=\"975\">Accurate conversion tracking and proper conversion segmentation enabled Google Ads&#8217; algorithms to optimize not only for lead volume but also for <strong data-start=\"958\" data-end=\"974\">lead quality<\/strong>.<\/p><p data-start=\"977\" data-end=\"1046\">As a result, <strong data-start=\"990\" data-end=\"1045\">54% of the 202 generated leads were qualified leads<\/strong>.<\/p><p data-start=\"1048\" data-end=\"1317\">The addition of <strong data-start=\"1064\" data-end=\"1093\">Performance Max campaigns<\/strong> complemented the search campaigns by expanding top-of-funnel reach without increasing the average <strong data-start=\"1192\" data-end=\"1218\">cost per click ($0.16)<\/strong>. Geographic expansion also allowed the campaign to scale while maintaining performance efficiency.<\/p><p data-start=\"1319\" data-end=\"1440\">Within six months, we built a <strong data-start=\"1349\" data-end=\"1400\">predictable and scalable lead generation system<\/strong> with sustainable acquisition economics.<\/p><p data-start=\"1442\" data-end=\"1554\"><strong data-start=\"1442\" data-end=\"1489\">$11.1 per lead and $20.6 per qualified lead<\/strong> represent strong performance metrics for the real estate market.<\/p><p data-pm-slice=\"1 1 []\"><span style=\"text-decoration: underline;\"><strong>This Case Confirms That:<\/strong><\/span><\/p><p data-start=\"1589\" data-end=\"1766\">Google Ads delivers the best results when campaign optimization is driven by <strong data-start=\"1666\" data-end=\"1729\">user intent, data accuracy, and machine learning algorithms<\/strong>, rather than one-time optimizations.<\/p><p data-start=\"1768\" data-end=\"1923\">This approach enables businesses to <strong data-start=\"1804\" data-end=\"1923\">scale lead generation without sacrificing lead quality while maintaining a stable return on advertising investment.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a4cec7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a4cec7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d7c25d\" data-id=\"8d7c25d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d7f3d46 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"d7f3d46\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-88e03fa elementor-invisible\" data-id=\"88e03fa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c884952 elementor-widget elementor-widget-heading\" data-id=\"c884952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">LIKE THE CASE?\u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-376988e elementor-widget elementor-widget-text-editor\" data-id=\"376988e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We have an offer for you &#8211; a 30-minute marketing strategy session with a marketing expert from the Adart agency, where you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn how to attract targeted leads to buy real estate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What advertising sources bring sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What advertising messages are effective.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What other non-standard approaches are there in advertising and selling real estate.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c94e9 elementor-widget elementor-widget-button\" data-id=\"b5c94e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NDczNiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Submit your application<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-61e801c\" data-id=\"61e801c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6286,"template":"elementor_header_footer","case_category":[6,7],"class_list":["post-6258","case","type-case","status-publish","has-post-thumbnail","hentry","case_category-marketing","case_category-web-dev"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>$11.1 Cost per Lead and 54% Qualified Leads: An Effective Google Ads Strategy for a Real Estate Developer - Adart agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adart.digital\/en\/case\/11-1-cost-per-lead-and-54-qualified-leads-an-effective-google-ads-strategy-for-a-real-estate-developer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"$11.1 Cost per Lead and 54% Qualified Leads: An Effective Google Ads Strategy for a Real Estate Developer - Adart agency\" \/>\n<meta property=\"og:description\" content=\"CASE $11.1 Cost per Lead and 54% Qualified Leads: An Effective Google Ads Strategy for a Real Estate Developer Project type: Real Estate Developer Location: Ukraine Status: Active Collaboration Period: September 2025 \u2013 February 2026 Content 01. 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Description 02. Results 03. Realization 04. Hypotheses 05. Results After 6 Months 06. Creatives 07. Conclusion 01. 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